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Understanding Social Engineering Attacks: Essential Information

Updated: May 19, 2023




In the digital age, social engineering attacks have gained significant prominence as cybercriminals exploit human tendencies for their personal gain.

To put it simply, social engineering attacks involve the use of deceptive messages to manipulate individuals into taking actions they would otherwise avoid.

These attacks often employ psychological tactics that play on emotions such as urgency or authority. Attackers combine social engineering techniques with easily accessible personally identifiable information (PII) to create highly personalized and seemingly legitimate emails.

This article aims to provide comprehensive insights into social engineering attacks, including their definition, working mechanisms, various types, and practical examples. Additionally, it offers valuable tips on how to identify and prevent such attacks.

Defining Social Engineering Attacks

As the name suggests, social engineering attacks utilize deceptive tactics to manipulate individuals into engaging in actions they would typically avoid. Threat actors rely on psychological manipulation to achieve this objective by exploiting human emotions.

For instance, attackers may leverage psychological strategies like creating a sense of urgency or authority, coupled with the use of PII obtained from public sources, to construct authentic-looking, personalized messages.

Social engineering attacks usually do not rely on technical methods. Instead, the social engineer exploits knowledge of human psychology (as discussed in the "Psychological Tactics" section below) to execute the attack.

Understanding the Working of Social Engineering Attacks

Social engineering attacks encompass several types, although most, if not all, follow a common set of steps. These steps include:

  1. Research: Attackers gather PII about their targets through open web sources. This information can include names, contact details, employers, and interests. The purpose of this data collection is twofold: (1) to locate and/or communicate with the target and (2) to craft highly personalized messages.

  2. Crafting: Using the gathered data from the research phase, the attacker creates the message. The social engineer employs techniques such as false authority (pretending to be someone important) to establish trust and legitimacy. Phishing emails, text messages (smishing), or voice calls (vishing) are common mediums for delivering the crated messages, with email being the most prevalent.

  3. Deception: The crafted message aims to deceive the target into performing compromising actions, such as clicking on malicious links, downloading malware, or divulging login credentials.

  4. Deployment: After sending the attack, the attacker waits for the target's response. If successful, the attacker may gain access to sensitive data (e.g., login information, financial details) or persuade the victim into transferring or wiring money.

Psychological Tactics

Social engineering attacks employ various psychological tactics to manipulate individuals. Some commonly used tactics include:

  1. Authority: Attackers pretend to be figures of authority to gain the victim's trust and persuade them to share sensitive information, login credentials, or make monetary transactions. For example, a threat actor may impersonate a government official or a bank manager to trick individuals into making payments for a fabricated debt.

  2. Urgency: Attackers create a sense of urgency to prompt victims to act without considering the consequences. For instance, threat actors may claim that the victim's account has been compromised and immediate action is necessary to prevent deletion.

  3. Social Proof: Attackers create a false impression of consensus or popularity ("everyone else is doing it") to encourage the victim to take action. For example, a threat actor solicits donations by presenting a list of fake testimonials.

  4. Reciprocity: Attackers create a sense of obligation before making a request. For instance, threat actors may offer an "exclusive" or "free" gift, prompting the victim to share personal information to claim the offer.

  5. Scarcity: Attackers generate a fear of missing out (FOMO) by asserting that a high-quality product or service is available to a small number of individuals.


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