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Concerns Arise: Discover Financial Services is Tracking Gun Purchases. Is Your Privacy at Stake?


In a recent development, Discover Financial Services (DFS.N), a major credit card provider, has announced its intention to track purchases made at gun retailers starting in April. While this move is aimed at aiding authorities in investigating gun-related crimes, it has raised serious concerns about the potential violation of privacy rights surrounding lawful activities.

This decision comes after the International Organization for Standardization (ISO) approved the launch of a dedicated code for gun retailers back in September. Advocates for this initiative, including gun control activists and Democratic politicians, argue that it will assist financial institutions in cooperating with law enforcement agencies to address gun violence in the United States and individuals. Some have been quoted saying, "If you have nothing to hide, you have nothing to worry about."

However, critics, including some Republican politicians, have voiced their deep apprehension over this tracking initiative. They argue that it will encroach upon the privacy of law-abiding U.S. citizens who choose to purchase firearms. While the tracking codes will not disclose specific items purchased, the concerns about privacy invasion persist.

Discover has stated that it will incorporate the new code into its policy and product update for merchants and payment partners in April. According to a Discover spokesperson, the decision to implement the code in April was influenced by other payment network companies that had already committed to the same timeframe. However, the spokesperson refrained from revealing the identities of these industry peers.

When approached for comment, representatives of Visa Inc (V.N), Mastercard Inc (MA.N), and American Express Co (AXP.N) declined to disclose their schedules for implementing the new code. Last fall, these companies expressed their dedication to implementing the code while respecting individuals' privacy rights.

The International Organization for Standardization (ISO), based in Geneva, confirmed that the new code, designated as "5723 - Gun and ammunition shops," will be made available for financial institutions to utilize by the end of February 2023. However, the final decision on whether to employ this merchant category code lies with the industry users.

As per the Nilson Report, an industry researcher, Discover processed 2% of the $9.56 trillion spent on U.S. credit and debit cards in 2022. Visa holds the largest market share at 61%, followed by Mastercard at 26%, and American Express at 11%.

While the stated objective of aiding law enforcement in combatting gun-related crimes is commendable, it is essential to carefully balance it with the protection of an individual's privacy rights. The implementation of such tracking measures must be accompanied by robust safeguards to ensure that the lawful activities of citizens are not unduly compromised. Striking the right balance is crucial to maintaining the trust and confidence of cardholders while addressing broader societal concerns.


The statement "If you have nothing to hide, you have nothing to worry about" is often used to dismiss concerns about privacy invasions or increased surveillance. However, there are several problems with this argument:

  1. Assumption of guilt: The statement implies that privacy is only necessary if someone has something to hide. This assumption disregards the fundamental principle of the presumption of innocence, which is a cornerstone of legal systems in many countries. Privacy is a fundamental human right that should be respected regardless of guilt or innocence.

  2. Scope creep: While an individual may not have anything to hide at present, the concern lies in how personal information could be misused or abused in the future. Collecting and storing data can lead to potential risks, such as data breaches, unauthorized access, or misuse by those in positions of power. Privacy protections are crucial to mitigate these risks and ensure individuals' rights are upheld.

  3. Chilling effect on free expression: When individuals are aware that their actions or communications are being monitored, it can create a chilling effect on their freedom of expression. People may hesitate to voice their opinions, engage in controversial discussions, or explore unconventional ideas due to fear of scrutiny or retribution, even if their activities are entirely lawful. This inhibits open dialogue and can stifle innovation and progress.

  4. Abuse of power: History has shown that governments and institutions can misuse personal information for nefarious purposes. Surveillance capabilities can be used to target and intimidate individuals based on their political beliefs, race, religion, or other characteristics. The potential for abuse highlights the importance of protecting privacy as a safeguard against unjustified intrusion.

  5. Context matters: The argument assumes privacy concerns are solely related to criminal activities. However, privacy is essential for a wide range of reasons beyond criminality, including personal autonomy, dignity, and protection from discrimination. Privacy allows individuals to control their personal information and make choices about its disclosure.

In summary, "If you have nothing to hide, you have nothing to worry about" oversimplifies the complex issues surrounding privacy. We at 180Vault belive privacy is a fundamental right that should be respected and protected, regardless of an individual's innocence or guilt. Whether you are purchasing legalized cannabis in a state that allows it or you purchase a gun to protect your family, your legal activities should not be tracked and scrutinized by anyone. The same is true of your data. No one has any business looking at your photos or reading your documents.

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